Optimize Your HubPages Amazon Capsules with These Easy Steps

With those AdSense earnings in place, it' time you look beyond just Google Ads. Your next focus should be on Amazon - another big earner.

When done right, your Amazon earnings can easily equal or surpass your AdSense earnings.

Why Tweaking Amazon is Easier than Tweaking AdSense?

The answer is simple -

You have more control on your Amazon ads.

In this article I shall try my best to present you with some tips that are both logical and easily achievable. Although I cannot guarantee that they are going to work for you, there is no reason why they won't work either. Do add your own tips and tricks in the comments section so that I can improve this article over time. Please help me make this article the best Hub ever written on Amazon capsules.

This tip is time-tested and proven to work.

Specifically targeted products always generate more clicks than random products.

Although HubPages makes it easy for you to display related products using the keyword feature in Amazon capsules, I have one word for you - don't!

Do not use the keyword feature in Amazon capsules!

Do not let them display products they are trying to sell. Instead hand-pick products that are more relevant to your readers.

What's Wrong with Keywords?

The reason is that sometimes they display the wrong products.

One day I accidentally discovered that one of my Amazon capsules is displaying the Kindle edition of a book instead of the printed one. Now, the problem with Kindle is that it is still not very popular with third-world countries like India. Another reason is that I prefer printed books over electronic editions and I want to promote printed books.

Last but not the least important reason is that I want my readers to find only those books that I found useful. I don't want people to buy useless products. That is why I always reader's reviews in Amazon before recommending a book in my article - in cases where I don't have first-hand experiences.

Adding Specific Products: An Illustrated Guide

Very few people actually do it. Sometimes due to lack of knowledge and sometimes to avoid all the hassle. Do not forget the more effort you put into your Amazon capsules the more you earn from them.

Add a custom description of showcased products to put yourself ahead of the competition.

The personalised description you insert arouses interest in people about your product. They are more likely to check out a product after reading about it and less likely to first click the product link and learn about it later. It's logical, isn't it?

What is the use of having a thousand visitors if no-one buys anything? Maybe you'll get a thousand comments but no sales.

Choose your tags wisely using Microsoft's Commercial Intent Checker.

For example people who search for toaster varieties are probably doing their research on toasters before buying one. It's up to you whether you attract such visitors to your page.

But when people search for buy toaster Kolkata they are definitely buying. Attract them and your revenue shall rise.